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Marketing Matters
enlarge	Author: Harvey F. Goldglantz Publisher: PMP Books, A Division of Questex Media Group Category: Book Buy New: $25.00 as of 9/3/2010 04:33 EST details New (3) Used (2) from $25.00 Seller: Questex Media Sales Rank: 679698 Media: Paperback ISBN: 0979054214 EAN: 9780979054211 ASIN: 0979054214 Publication Date: 2008 Availability: Usually ships in 1-2 business days


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Editorial Reviews: Product Description Marketing Matters isn't just good - it's phenomenal. It's going to revolutionize the way you think about marketing, and will help you realize you can create a great marketing plan and not break the bank doing it. Harvey Goldglantz walks you through the marketing process step by step - from creating a marketing budget to crafting an effective message to deciding where to place your advertising to maximizing your success from your marketing investment. This easy-to-understand, useful reference book should be on every service industry professional's desk.

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